⚡ Asset Showdown Engine

MSFT vs GOOGL

Head-to-head financial comparison for Microsoft Corp (MSFT) and Alphabet Inc (GOOGL).

🏆 Showdown Verdict

GOOGL leads MSFT in 11 of 17 key financial metrics.

MSFT: 6 wins · GOOGL: 11 wins
NASDAQ NMS - GLOBAL MARKET · Technology

MSFT

Microsoft Corp
$532.80
+0.15%
After hours
52-Week Range 89.8% of High
Low: $349.20 High: $553.72
💰
Income Winner Higher Dividend Yield
NASDAQ NMS - GLOBAL MARKET · Media

GOOGL

Alphabet Inc
$532.80
+0.15%
🌆 After hours
🌆 After-Hours: $530.88 (-0.39%)
52-Week Range 89.8% of High
Low: $349.20 High: $553.72
💰
Income Winner Higher Dividend Yield
NASDAQ NMS - GLOBAL MARKET · Media

GOOGL

Alphabet Inc
$334.71
-1.57%
🌆 After hours
🌆 After-Hours: $333.60 (-0.35%)
52-Week Range 53.6% of High
Low: $249.29 High: $408.61
🏷️
Valuation Winner Lower P/E & Multiples
💼
Profitability Winner Higher Operating & Net Margins
🚀
Performance Winner Higher Historical Returns
🏛️
Scale Leader Larger Market Cap

Normalized % Return Comparison

Both assets indexed to 0.0% at the period start: ((Price_t - Price_0) / Price_0 * 100)

Benchmark:
MSFT (Microsoft Corp) +5.02%
GOOGL (Alphabet Inc) +33.47%
GOOGL leads by +28.45%
-44.3%-14.7%+14.8%+44.4%+74.0% Oct '25Jan '26Apr '26Jul '26Oct '26

Metric-by-Metric Breakdown

Direct quantitative comparison across valuation, margins, growth, and returns.

Financial Metric MSFT GOOGL Showdown Advantage
Valuation & Multiples
Price Current market price per share / unit $532.80 $334.71 —
Market Capitalization Total aggregate market value of equity $3.95T $4.16T 👑 GOOGL Larger
P/E Ratio (Trailing TTM) Price-to-earnings multiple (lower positive is cheaper) 29.23x 17.09x 👑 GOOGL Cheaper
Forward P/E Price-to-projected next year earnings multiple 24.19x 21.39x 👑 GOOGL Lower
PEG Ratio P/E divided by earnings growth rate (<1.0 considered undervalued) 1.67 1.13 👑 GOOGL Lower
Price to Sales (P/S) Price relative to trailing revenue 11.78x 9.36x 👑 GOOGL Lower
Price to Book (P/B) Stock price relative to book equity per share 6.26x 6.76x 👑 MSFT Lower
Profitability & Margins
Gross Profit Margin Gross revenue retained after cost of goods sold 67.94% 60.90% 👑 MSFT Higher
Operating Margin Operating income generated per dollar of revenue 46.73% 33.11% 👑 MSFT Higher
Net Profit Margin Net bottom-line profit generated per dollar of revenue 40.31% 54.77% 👑 GOOGL Higher
Return on Equity (ROE) Net income earned per dollar of shareholders' equity 33.22% 50.84% 👑 GOOGL Higher
Historical Performance & Growth
Revenue Growth (YoY) Year-over-year top-line revenue expansion rate +17.75% +24.23% 👑 GOOGL Higher
1-Month % Return Historical total price return over the past 30 days +8.63% -2.40% 👑 MSFT Higher
6-Month % Return Historical total price return over the past 180 days +43.43% +5.18% 👑 MSFT Higher
1-Year % Return Historical total price return over the past 52 weeks +5.02% +33.47% 👑 GOOGL Higher
5-Year % Return Historical total price return over 5 years +79.68% +145.55% 👑 GOOGL Higher
Dividends & Risk
Dividend Yield Annual dividend distributions relative to current price 0.79% — 👑 MSFT Higher
Beta (Volatility vs S&P 500) Market sensitivity (1.0 = equal to market, <1.0 = lower volatility) 1.06 1.21 —
52-Week High & Low Extreme trading boundaries over trailing year $349.20 – $553.72 $249.29 – $408.61 —