Finance
Head-to-head financial comparison for Apple Inc (AAPL) and Alphabet Inc (GOOGL).
Both assets indexed to 0.0% at the period start: ((Price_t - Price_0) / Price_0 * 100)
Direct quantitative comparison across valuation, margins, growth, and returns.
| Financial Metric | AAPL | GOOGL | Showdown Advantage |
|---|---|---|---|
| Valuation & Multiples | |||
| Price Current market price per share / unit | $343.94 | $334.71 | — |
| Market Capitalization Total aggregate market value of equity | $4.97T | $4.16T | 👑 AAPL Larger |
| P/E Ratio (Trailing TTM) Price-to-earnings multiple (lower positive is cheaper) | 38.53x | 17.09x | 👑 GOOGL Cheaper |
| Forward P/E Price-to-projected next year earnings multiple | 35.34x | 21.39x | 👑 GOOGL Lower |
| PEG Ratio P/E divided by earnings growth rate (<1.0 considered undervalued) | 2.82 | 1.13 | 👑 GOOGL Lower |
| Price to Sales (P/S) Price relative to trailing revenue | 10.64x | 9.36x | 👑 GOOGL Lower |
| Price to Book (P/B) Stock price relative to book equity per share | 38.49x | 6.76x | 👑 GOOGL Lower |
| Profitability & Margins | |||
| Gross Profit Margin Gross revenue retained after cost of goods sold | 48.65% | 60.90% | 👑 GOOGL Higher |
| Operating Margin Operating income generated per dollar of revenue | 33.17% | 33.11% | 👑 AAPL Higher |
| Net Profit Margin Net bottom-line profit generated per dollar of revenue | 27.62% | 54.77% | 👑 GOOGL Higher |
| Return on Equity (ROE) Net income earned per dollar of shareholders' equity | 137.18% | 50.84% | 👑 AAPL Higher |
| Historical Performance & Growth | |||
| Revenue Growth (YoY) Year-over-year top-line revenue expansion rate | +16.36% | +24.23% | 👑 GOOGL Higher |
| 1-Month % Return Historical total price return over the past 30 days | +3.44% | -2.40% | 👑 AAPL Higher |
| 6-Month % Return Historical total price return over the past 180 days | +32.29% | +5.18% | 👑 AAPL Higher |
| 1-Year % Return Historical total price return over the past 52 weeks | +39.50% | +33.47% | 👑 AAPL Higher |
| 5-Year % Return Historical total price return over 5 years | +137.20% | +145.55% | 👑 GOOGL Higher |
| Dividends & Risk | |||
| Dividend Yield Annual dividend distributions relative to current price | 0.51% | — | 👑 AAPL Higher |
| Beta (Volatility vs S&P 500) Market sensitivity (1.0 = equal to market, <1.0 = lower volatility) | 1.11 | 1.21 | — |
| 52-Week High & Low Extreme trading boundaries over trailing year | $243.42 – $348.15 | $244.15 – $408.61 | — |
