⚡ Asset Showdown Engine

GOOGL vs AMZN

Head-to-head financial comparison for Alphabet Inc (GOOGL) and Amazon.com Inc (AMZN).

🏆 Showdown Verdict

GOOGL leads AMZN in 11 of 16 key financial metrics.

GOOGL: 11 wins · AMZN: 5 wins
NASDAQ NMS - GLOBAL MARKET · Media

GOOGL

Alphabet Inc
$334.71
-1.57%
After hours
52-Week Range 53.6% of High
Low: $249.29 High: $408.61
💼
Profitability Winner Higher Operating & Net Margins
🚀
Performance Winner Higher Historical Returns
🏛️
Scale Leader Larger Market Cap
NASDAQ NMS - GLOBAL MARKET · Retail

AMZN

Amazon.com Inc
$334.71
-1.57%
🌆 After hours
🌆 After-Hours: $333.70 (-0.32%)
52-Week Range 53.6% of High
Low: $249.29 High: $408.61
💼
Profitability Winner Higher Operating & Net Margins
🚀
Performance Winner Higher Historical Returns
🏛️
Scale Leader Larger Market Cap
NASDAQ NMS - GLOBAL MARKET · Retail

AMZN

Amazon.com Inc
$262.37
-0.16%
🌆 After hours
🌆 After-Hours: $261.49 (-0.34%)
52-Week Range 72.8% of High
Low: $196.00 High: $287.20
🏷️
Valuation Winner Lower P/E & Multiples

Normalized % Return Comparison

Both assets indexed to 0.0% at the period start: ((Price_t - Price_0) / Price_0 * 100)

Benchmark:
GOOGL (Alphabet Inc) +33.47%
AMZN (Amazon.com Inc) +22.33%
GOOGL leads by +11.14%
-17.4%+4.5%+26.5%+48.5%+70.5% Oct '25Jan '26Apr '26Jul '26Oct '26

Metric-by-Metric Breakdown

Direct quantitative comparison across valuation, margins, growth, and returns.

Financial Metric GOOGL AMZN Showdown Advantage
Valuation & Multiples
Price Current market price per share / unit $334.71 $262.37 —
Market Capitalization Total aggregate market value of equity $4.16T $2.83T 👑 GOOGL Larger
P/E Ratio (Trailing TTM) Price-to-earnings multiple (lower positive is cheaper) 17.09x 20.93x 👑 GOOGL Cheaper
Forward P/E Price-to-projected next year earnings multiple 21.39x 22.75x 👑 GOOGL Lower
PEG Ratio P/E divided by earnings growth rate (<1.0 considered undervalued) 1.13 0.83 👑 AMZN Lower
Price to Sales (P/S) Price relative to trailing revenue 9.36x 3.65x 👑 AMZN Lower
Price to Book (P/B) Stock price relative to book equity per share 6.76x 4.65x 👑 AMZN Lower
Profitability & Margins
Gross Profit Margin Gross revenue retained after cost of goods sold 60.90% 50.77% 👑 GOOGL Higher
Operating Margin Operating income generated per dollar of revenue 33.11% 12.08% 👑 GOOGL Higher
Net Profit Margin Net bottom-line profit generated per dollar of revenue 54.77% 17.44% 👑 GOOGL Higher
Return on Equity (ROE) Net income earned per dollar of shareholders' equity 50.84% 30.50% 👑 GOOGL Higher
Historical Performance & Growth
Revenue Growth (YoY) Year-over-year top-line revenue expansion rate +24.23% +19.62% 👑 GOOGL Higher
1-Month % Return Historical total price return over the past 30 days -2.40% +6.66% 👑 AMZN Higher
6-Month % Return Historical total price return over the past 180 days +5.18% +12.35% 👑 AMZN Higher
1-Year % Return Historical total price return over the past 52 weeks +33.47% +22.33% 👑 GOOGL Higher
5-Year % Return Historical total price return over 5 years +145.55% +57.34% 👑 GOOGL Higher
Dividends & Risk
Dividend Yield Annual dividend distributions relative to current price — — —
Beta (Volatility vs S&P 500) Market sensitivity (1.0 = equal to market, <1.0 = lower volatility) 1.21 1.51 —
52-Week High & Low Extreme trading boundaries over trailing year $249.29 – $408.61 $196.00 – $287.20 —