⚡ Asset Showdown Engine

GOOGL vs AMZN

Head-to-head financial comparison for Alphabet Inc (GOOGL) and Amazon.com Inc (AMZN).

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NASDAQ NMS - GLOBAL MARKET · Media

GOOGL

Alphabet Inc

Full Page →

$342.46

+1.58%

Market open

52-Week Range 63.8% of High

Low: $226.11 High: $408.61

🏷️

Valuation Winner Lower P/E & Multiples

💼

Profitability Winner Higher Operating & Net Margins

🚀

Performance Winner Higher Historical Returns

🏛️

Scale Leader Larger Market Cap

NASDAQ NMS - GLOBAL MARKET · Retail

AMZN

Amazon.com Inc

Full Page →

$342.46

+1.58%

Market open

52-Week Range 63.8% of High

Low: $226.11 High: $408.61

🏷️

Valuation Winner Lower P/E & Multiples

💼

Profitability Winner Higher Operating & Net Margins

🚀

Performance Winner Higher Historical Returns

🏛️

Scale Leader Larger Market Cap

NASDAQ NMS - GLOBAL MARKET · Retail

AMZN

Amazon.com Inc

Full Page →

$257.87

+1.16%

Market open

52-Week Range 67.8% of High

Low: $196.00 High: $287.20

Competitive in valuation & growth

Normalized % Return Comparison

Both assets indexed to 0.0% at the period start: ((Price_t - Price_0) / Price_0 * 100)

GOOGL (Alphabet Inc) +61.18%

AMZN (Amazon.com Inc) +12.41%

GOOGL leads by +48.77%

Metric-by-Metric Breakdown

Direct quantitative comparison across valuation, margins, growth, and returns.

Financial Metric	GOOGL	AMZN	Showdown Advantage
Valuation & Multiples
Price Current market price per share / unit	$342.46	$257.87	—
Market Capitalization Total aggregate market value of equity	$4.12T	$2.75T	👑 GOOGL Larger
P/E Ratio (Trailing TTM) Price-to-earnings multiple (lower positive is cheaper)	17.31x	21.14x	👑 GOOGL Cheaper
Forward P/E Price-to-projected next year earnings multiple	19.29x	24.70x	👑 GOOGL Lower
PEG Ratio P/E divided by earnings growth rate (<1.0 considered undervalued)	1.07	1.37	👑 GOOGL Lower
Price to Sales (P/S) Price relative to trailing revenue	9.48x	3.69x	👑 AMZN Lower
Price to Book (P/B) Stock price relative to book equity per share	6.76x	4.65x	👑 AMZN Lower
Profitability & Margins
Gross Profit Margin Gross revenue retained after cost of goods sold	60.90%	50.77%	👑 GOOGL Higher
Operating Margin Operating income generated per dollar of revenue	33.11%	12.08%	👑 GOOGL Higher
Net Profit Margin Net bottom-line profit generated per dollar of revenue	54.77%	17.44%	👑 GOOGL Higher
Return on Equity (ROE) Net income earned per dollar of shareholders' equity	50.84%	30.50%	👑 GOOGL Higher
Historical Performance & Growth
Revenue Growth (YoY) Year-over-year top-line revenue expansion rate	+24.23%	+19.62%	👑 GOOGL Higher
1-Month % Return Historical total price return over the past 30 days	+2.61%	+9.20%	👑 AMZN Higher
6-Month % Return Historical total price return over the past 180 days	+8.77%	+22.49%	👑 AMZN Higher
1-Year % Return Historical total price return over the past 52 weeks	+61.18%	+12.41%	👑 GOOGL Higher
5-Year % Return Historical total price return over 5 years	+136.59%	+46.50%	👑 GOOGL Higher
Dividends & Risk
Dividend Yield Annual dividend distributions relative to current price	—	—	—
Beta (Volatility vs S&P 500) Market sensitivity (1.0 = equal to market, <1.0 = lower volatility)	1.22	1.50	—
52-Week High & Low Extreme trading boundaries over trailing year	$226.11 – $408.61	$196.00 – $287.20	—