PRPL · Purple Innovation, Inc.
Purple Innovation Inc (PRPL)
What's happening
- PRPL is up 5.53% today, trading at $2.48. — Live quote
- Volume today (535) is well below its 3-month average of 31,210. (Finnhub fundamentals)
- Reports earnings on 2026-11-10, 19 days away. (Finnhub earnings calendar)
- Last quarter's EPS beat estimates: $-1.52 actual vs. $-1.91 estimated (+20.5%). (Finnhub earnings history)
Deterministic template sentences filled in from the same sourced figures shown elsewhere on this page -- not an AI-written summary, no live model call.
Key Statistics
Analyst Recommendations
Aggregate ratings for 2026-10-01 (9 analysts polled by Finnhub) — consensus count.
Performance Overview (Trailing returns vs S&P 500 benchmark)
Earnings Trends (Quarterly EPS Actual vs Estimate)
Valuation Measures & Ratios
Quarterly history (5 periods)
| Measure | Jun '26 | Mar '26 | Sep '25 | Jun '25 | Mar '25 |
|---|---|---|---|---|---|
| Market cap | $1.3M | $61.1M | — | $2.6M | $65.9M |
| P/E | -0.02 | -0.78 | — | -0.03 | -0.61 |
| Price/Sales | 0.00 | 0.14 | — | 0.01 | 0.14 |
| Price/Book | -0.02 | -1.02 | — | -0.17 | 49.19 |
| EV/Revenue | -0.05 | 0.09 | — | 0.14 | 0.25 |
| EV/EBITDA | 0.92 | -1.08 | — | — | — |
| ROE | 98.54% | 130.97% | — | 483.94% | -8101.12% |
| ROA | -23.76% | -28.95% | — | -24.91% | -36.95% |
Trailing-twelve-month ratios computed from SEC EDGAR quarterly figures and historical daily close prices (Alpaca). Diluted shares are derived from Net income ÷ EPS (diluted) for each quarter, not separately reported. Forward P/E/PEG unavailable (no free data source).
Glossary — what these abbreviations mean
- 1. TTM
- Trailing twelve months — the sum of the last four reported quarters, not a calendar year or the single latest quarter.
- 2. EPS
- Earnings per share — net income divided by diluted shares outstanding.
- 3. Beta
- A stock's historical volatility relative to the overall market. Above 1 means it has moved more than the market; below 1, less.
- 4. EV (Enterprise Value)
- Market cap plus total debt minus cash — roughly what it would cost to buy the whole company, debt included.
- 5. Forward P/E
- Price divided by analysts' estimated earnings for the next 12 months, instead of trailing actual earnings.
- 6. PEG Ratio
- P/E divided by expected earnings growth rate. A lower number can indicate a stock is cheap relative to how fast it's expected to grow.
- 7. Price / Book
- Share price divided by book value (assets minus liabilities) per share.
- 8. ROE
- Return on equity — net income divided by shareholders' equity, a measure of how efficiently a company turns equity into profit.
- 9. ROA
- Return on assets — net income divided by total assets, a measure of how efficiently a company turns assets into profit.
- 10. MRQ
- Most recent quarter — the single latest reported period, as opposed to TTM. The Financials section's "Quarterly" view below shows MRQ-style figures.
- 11. YoY
- Year over year — percent change versus the same period one year earlier, used for growth figures like those on Compare cards and the Screener.
Short Interest
Source: FINRA Rule 4560 consolidated short interest, settlement date 2026-09-30. Reported bi-monthly with a reporting lag — not real-time.
Quotes and the 1-day extended-hours chart: Yahoo Finance. Longer historical charts: Alpaca (IEX feed) — real-time but IEX-only volume (~2.5% of consolidated market volume). Fundamentals + earnings: Finnhub.
Price history
Drag horizontally to zoom into a section; use Reset view to restore all observations.
Technical signal summary
Calculating from the latest year of daily price history…
Show Technical Analysis Breakdown ▾ 10 Indicators
Not investment advice — read several signals together.
Indicators None active
History limited by data provider; markers are heuristics, not signals.
Peer and sector context
Balanced evidence
A deterministic summary of sourced facts—not an AI verdict.
Potential strengths
- Latest SEC filing is Form 8-K, filed 2026-10-05; review it for current changes and risks. SEC EDGAR ↗
Potential concerns
- Revenue growth is -6.5% on the provider's reported measure. Finnhub fundamentals ↗
- Net profit margin is -10.7%. Finnhub fundamentals ↗
- Trailing 52-week price return is -88.8%. Finnhub market metrics ↗
Rule-based facts only; absence from either side is not evidence, and this is not a recommendation.
More on PRPL
No accessible free API for these — links go to the source directly.
Financials
Fundamental trends
Visualized from the same SEC figures in the tables below.
Income statement
| Line item | Jun '26 | Mar '26 | Sep '25 | Jun '25 | Mar '25 | Sep '24 | Jun '24 | Mar '24 |
|---|---|---|---|---|---|---|---|---|
| Revenue | $98.3M | $95.7M | $118.8M | $105.1M | $104.2M | $118.6M | $120.3M | $120.0M |
| Gross profit | $44.4M | $35.2M | $50.9M | $42.5M | $41.0M | $35.2M | $48.9M | $41.7M |
| Operating income | -$4.2M | -$16.8M | -$12.1M | -$14.2M | -$14.5M | -$46.8M | -$14.5M | -$23.1M |
| Net income | -$3.2M | -$30.5M | -$11.7M | -$17.3M | -$19.1M | -$39.2M | $27.0K | -$50.2M |
| EPS (diluted) | $-0.74 | $-0.28 | $0.11 | $-4.01 | $-0.18 | $0.36 | $0.00 | $0.47 |
| EPS (basic) | $-0.74 | $-0.28 | $0.11 | $-4.01 | $-0.18 | $0.36 | $0.00 | $0.47 |
| Operating margin | -$4 | -$18 | -$10 | -$14 | -$14 | -$39 | -$12 | -$19 |
| Net margin | -$3 | -$32 | -$10 | -$17 | -$18 | -$33 | $0 | -$42 |
Balance sheet
| Line item | Jun '26 | Mar '26 | Dec '25 | Sep '25 | Jun '25 | Mar '25 | Dec '24 | Sep '24 |
|---|---|---|---|---|---|---|---|---|
| Total assets | $264.5M | $272.0M | $296.3M | $302.1M | $303.8M | $293.8M | $307.8M | $309.3M |
| Total liabilities | $328.3M | $332.1M | $325.9M | $329.0M | $319.4M | $292.4M | $287.6M | $281.3M |
| Stockholders' equity | -$63.8M | -$60.1M | -$29.7M | -$26.9M | -$15.6M | $1.3M | $20.2M | $28.0M |
| Total current assets | $114.5M | $115.6M | $136.7M | $136.4M | $125.9M | $113.4M | $126.4M | $123.2M |
| Total current liabilities | $219.7M | $93.2M | $101.5M | $97.1M | $84.4M | $83.6M | $101.0M | $94.5M |
| Cash & equivalents | $23.3M | $25.0M | $24.3M | $32.4M | $34.2M | $21.6M | $29.0M | $23.4M |
| Accounts receivable | $26.2M | $21.1M | $41.3M | $25.2M | $21.1M | $24.4M | $33.1M | $29.7M |
| Inventory | $55.4M | $58.1M | $59.7M | $65.8M | $60.9M | $60.2M | $56.9M | $59.9M |
| Other current assets | $5.4M | $5.6M | $5.9M | $5.7M | $5.7M | $1.6M | $1.4M | $1.0M |
| Property, plant & equipment | $73.8M | $75.8M | $78.0M | $79.5M | $87.4M | $90.4M | $93.9M | $100.2M |
| Goodwill | — | — | — | — | — | — | $6.9M | — |
| Intangible assets | $5.9M | $6.2M | $6.3M | $6.9M | $7.6M | $8.2M | $8.9M | $9.2M |
| Other non-current assets | $5.9M | $7.3M | $8.0M | $8.7M | $9.6M | $3.9M | $3.2M | $2.5M |
| Accounts payable | $41.2M | $42.0M | $40.3M | $35.7M | $26.0M | $32.4M | $40.6M | $30.4M |
| Accrued liabilities | $1.9M | $1.7M | $2.3M | $2.6M | $2.6M | $1.8M | $3.0M | — |
| Deferred revenue (current) | $4.0M | $4.7M | $5.3M | $5.2M | $8.5M | $3.7M | $6.4M | $3.8M |
| Short-term debt | — | — | — | $102.9M | $94.5M | $72.7M | $55.4M | — |
| Other current liabilities | $6.9M | $7.6M | $10.3M | $10.6M | $8.4M | $10.7M | $12.8M | $11.4M |
| Long-term debt | — | — | $126.7M | — | — | — | $70.7M | $50.8M |
| Other non-current liabilities | $1.6M | $1.6M | $1.8M | $2.0M | $1.9M | $2.0M | $2.0M | $3.3M |
| Common stock & paid-in capital | — | — | — | — | — | — | — | — |
| Retained earnings | -$659.1M | -$655.8M | -$625.3M | -$622.1M | -$610.3M | -$593.0M | -$573.9M | -$565.4M |
Cash flow
| Line item | Jun '26 | Mar '26 | Dec '25 | Sep '25 | Jun '25 | Mar '25 | Dec '24 | Sep '24 |
|---|---|---|---|---|---|---|---|---|
| Operating cash flow | $647.0K | $3.0M | -$5.8M | -$968.0K | -$4.0M | -$23.1M | $6.8M | $1.1M |
| Investing cash flow | -$2.3M | -$2.0M | -$2.2M | -$922.0K | -$3.0M | -$2.1M | -$1.1M | -$1.1M |
| Financing cash flow | $0 | -$346.0K | $0 | $0 | $19.6M | $17.8M | $0 | $0 |
| Free cash flow | -$1.3M | $1.4M | -$7.8M | -$1.8M | -$7.0M | -$25.3M | $5.7M | $101.0K |
| Capital expenditures | $1.9M | $1.6M | $2.0M | $854.0K | $3.0M | $2.2M | $1.1M | $1.0M |
| Depreciation & amortization | $4.5M | $4.4M | $4.4M | $9.8M | $4.8M | $5.0M | $7.9M | $14.6M |
| Share-based compensation | -$377.0K | $156.0K | $464.0K | $420.0K | $477.0K | $368.0K | $707.0K | $1.6M |
| Deferred income taxes | — | — | — | — | — | — | — | — |
| Change in accounts receivable | $5.1M | -$20.1M | $16.1M | $4.1M | -$3.3M | -$8.7M | $3.4M | -$2.4M |
| Change in inventory | -$2.7M | -$1.6M | -$6.0M | $4.9M | $726.0K | $3.3M | -$3.0M | -$5.8M |
| Change in accounts payable | -$430.0K | $1.4M | $4.5M | $12.6M | -$7.4M | -$9.7M | $10.2M | -$7.0M |
| Dividends paid | — | — | — | — | — | — | — | — |
| Share repurchases | — | — | — | — | — | — | — | — |
| Debt issued | — | — | — | — | — | — | — | — |
| Tax withholding on stock comp | — | — | — | — | — | — | — | — |
Income statement
| Line item | Dec '25 | Dec '24 | Dec '23 | Dec '22 | Dec '21 |
|---|---|---|---|---|---|
| Revenue | $468.7M | $487.9M | $510.5M | $573.2M | $725.0M |
| Gross profit | $188.6M | $181.1M | $171.8M | $208.1M | $293.7M |
| Operating income | -$43.0M | -$92.2M | -$113.7M | -$42.8M | -$24.6M |
| Net income | -$51.4M | -$97.9M | -$120.8M | -$92.5M | $3.1M |
| EPS (diluted) | $0.48 | $0.91 | $1.17 | $-1.13 | $-0.31 |
| EPS (basic) | $0.48 | $0.91 | $1.17 | $-1.13 | $0.05 |
| Operating margin | -$9 | -$19 | -$22 | -$7 | -$3 |
| Net margin | -$11 | -$20 | -$24 | -$16 | $0 |
Balance sheet
| Line item | Dec '25 | Dec '24 | Dec '23 | Dec '22 | Dec '21 |
|---|---|---|---|---|---|
| Total assets | $296.3M | $307.8M | $390.6M | $433.3M | $642.5M |
| Total liabilities | $325.9M | $287.6M | $275.0M | $258.2M | $495.9M |
| Stockholders' equity | -$29.7M | $20.2M | $115.4M | $174.3M | $145.8M |
| Total current assets | $136.7M | $126.4M | $141.8M | $161.5M | $229.5M |
| Total current liabilities | $101.5M | $101.0M | $111.0M | $98.1M | $142.0M |
| Cash & equivalents | $24.3M | $29.0M | $26.9M | $41.8M | $91.6M |
| Accounts receivable | $41.3M | $33.1M | $37.8M | $34.6M | $25.4M |
| Inventory | $59.7M | $56.9M | $66.9M | $73.2M | $98.7M |
| Other current assets | $5.9M | $1.4M | $1.7M | $4.1M | $5.7M |
| Property, plant & equipment | $78.0M | $93.9M | $128.7M | $136.7M | $112.6M |
| Goodwill | — | $6.9M | — | $4.9M | — |
| Intangible assets | $6.3M | $8.9M | $22.2M | $26.2M | $13.2M |
| Other non-current assets | $8.0M | $3.2M | $2.2M | $1.5M | $1.3M |
| Accounts payable | $40.3M | $40.6M | $49.8M | $46.4M | $79.8M |
| Accrued liabilities | $2.3M | $3.0M | $506.0K | — | — |
| Deferred revenue (current) | $5.3M | $6.4M | $5.7M | — | — |
| Short-term debt | — | $55.4M | $26.9M | — | — |
| Other current liabilities | $10.3M | $12.8M | $12.5M | $17.9M | $13.5M |
| Long-term debt | $126.7M | $70.7M | $30.0M | $24.7M | $94.1M |
| Other non-current liabilities | $1.8M | $2.0M | $2.2M | $18.7M | $12.1M |
| Common stock & paid-in capital | — | — | — | $9.0K | $7.0K |
| Retained earnings | -$625.3M | -$573.9M | -$476.0M | -$355.2M | -$261.8M |
Cash flow
| Line item | Dec '25 | Dec '24 | Dec '23 | Dec '22 | Dec '21 |
|---|---|---|---|---|---|
| Operating cash flow | -$33.8M | -$17.9M | -$54.7M | -$28.8M | -$30.9M |
| Investing cash flow | -$8.3M | -$7.5M | -$16.1M | -$34.5M | -$57.1M |
| Financing cash flow | $37.4M | $27.5M | $55.8M | $13.4M | $56.6M |
| Free cash flow | -$41.9M | -$25.1M | -$69.1M | -$64.1M | -$84.8M |
| Capital expenditures | $8.1M | $7.2M | $14.4M | $35.4M | $53.9M |
| Depreciation & amortization | $24.1M | $35.4M | $25.1M | $17.5M | $9.5M |
| Share-based compensation | $1.7M | $2.8M | $4.9M | $3.4M | $3.4M |
| Deferred income taxes | — | — | — | $213.5M | -$3.6M |
| Change in accounts receivable | $8.2M | -$4.7M | $3.7M | $4.1M | -$3.7M |
| Change in inventory | $2.9M | -$6.0M | -$5.9M | -$29.0M | $33.0M |
| Change in accounts payable | $61.0K | -$6.4M | $4.4M | -$33.6M | $6.8M |
| Dividends paid | — | — | — | $100.0K | — |
| Share repurchases | — | — | — | — | — |
| Debt issued | — | — | — | — | — |
| Tax withholding on stock comp | — | — | — | — | $600.0K |
Source: SEC EDGAR XBRL filings (10-Q/10-K), as originally tagged by the company. Quarterly cash flow is reconstructed by de-cumulating fiscal-year-to-date figures (how cash flow is tagged in 10-Qs); other quarterly lines are reported directly.
Institutional holders
SEC Form 13F filers holding PRPL as of the latest reported quarter. 13F only covers investment managers with $100M+ in assets — this is not a complete ownership picture, and does not include insiders (see Recent SEC filings below) or non-13F-eligible holders.
Insider activity
Directors, officers, and 10%+ owners' reported transactions from SEC Form 4. A filing reports a transaction; it does not by itself explain why it happened.
Source: SEC EDGAR Form 4 filings · checked 25 most recent filings · covers 2025-03-14 to 2026-05-04
Recent transactions
- Insiders have net bought 60,000 shares over the last 182 days, across 1 purchase and 0 sales.
- Most recent: Lucian Robert Gerard (Chief Financial Officer) — Open market purchase of 60,000 shares on 2026-05-04.
Deterministic template sentences filled in from the SEC Form 4 figures in the tables below -- not an AI-written summary, no live model call.
Insider purchases & sales, last 6 months
Counts only open-market purchases (code P) and sales (code S) — grants, option exercises, tax withholding, and gifts are excluded since they aren't a market buy/sell decision.
Insider roster
| Name | Title | Most Recent Transaction | Date | Shares |
|---|---|---|---|---|
| Lucian Robert Gerard | Chief Financial Officer | Open market purchase | 2026-05-04 | 60,000 |
| Ulrich George Turner | Principal Accounting Officer | Option exercise | 2026-03-31 | 6,576 |
| HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | Option exercise | 2026-03-31 | 16,881 |
| HAYNOR ERIC SCOTT | Chief Operating Officer | Option exercise | 2026-03-31 | 21,101 |
| KERBY JEFFERY SCOTT | Chief of Owned Retail | Option exercise | 2026-03-31 | 13,585 |
| Vogensen Todd E. | Chief Financial Officer | Option exercise | 2026-03-31 | 24,116 |
| DeMartini Robert | Chief Executive Officer | Option exercise | 2026-03-31 | 80,386 |
| Roddy Jack | Chief People Officer | Option exercise | 2025-03-31 | 16,881 |
| McDermott Tricia | Chief Legal Officer | Option exercise | 2025-03-14 | 36,008 |
Recent transactions
| Date | Insider | Title | Transaction | Shares | Price |
|---|---|---|---|---|---|
| 2026-05-04 | Lucian Robert Gerard | Chief Financial Officer | Open market purchase | 60,000 | $0.49 |
| 2026-03-31 | Ulrich George Turner | Principal Accounting Officer | Option exercise | 6,576 | — |
| 2026-03-31 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | Option exercise | 16,881 | — |
| 2026-03-31 | HAYNOR ERIC SCOTT | Chief Operating Officer | Option exercise | 21,101 | — |
| 2026-03-31 | KERBY JEFFERY SCOTT | Chief of Owned Retail | Option exercise | 13,585 | — |
| 2026-03-31 | KERBY JEFFERY SCOTT | Chief of Owned Retail | Tax withholding | 3,920 | $0.66 |
| 2026-03-31 | Vogensen Todd E. | Chief Financial Officer | Option exercise | 24,116 | — |
| 2026-03-31 | Vogensen Todd E. | Chief Financial Officer | Tax withholding | 7,079 | $0.66 |
| 2026-03-31 | DeMartini Robert | Chief Executive Officer | Option exercise | 80,386 | — |
| 2026-03-31 | DeMartini Robert | Chief Executive Officer | Tax withholding | 23,192 | $0.66 |
| 2026-03-15 | DeMartini Robert | Chief Executive Officer | Option exercise | 56,529 | — |
| 2026-03-15 | DeMartini Robert | Chief Executive Officer | Tax withholding | 16,309 | $0.71 |
| 2026-03-15 | HAYNOR ERIC SCOTT | Chief Operating Officer | Option exercise | 14,097 | — |
| 2026-03-15 | KERBY JEFFERY SCOTT | Chief of Owned Retail | Option exercise | 9,186 | — |
| 2026-03-15 | KERBY JEFFERY SCOTT | Chief of Owned Retail | Tax withholding | 2,651 | $0.71 |
| 2026-03-15 | Ulrich George Turner | Principal Accounting Officer | Option exercise | 6,292 | — |
| 2026-03-15 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | Option exercise | 11,235 | — |
| 2026-03-14 | Vogensen Todd E. | Chief Financial Officer | Option exercise | 43,210 | — |
| 2026-03-14 | Vogensen Todd E. | Chief Financial Officer | Tax withholding | 12,683 | $0.71 |
| 2025-06-06 | HAYNOR ERIC SCOTT | Chief Operating Officer | Option exercise | 12,572 | — |
| 2025-05-12 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | Option exercise | 9,827 | — |
| 2025-03-31 | Ulrich George Turner | Principal Accounting Officer | Option exercise | 6,576 | — |
| 2025-03-31 | Ulrich George Turner | Principal Accounting Officer | Tax withholding | 2,249 | $0.76 |
| 2025-03-31 | Roddy Jack | Chief People Officer | Option exercise | 16,881 | — |
| 2025-03-31 | HAYNOR ERIC SCOTT | Chief Operating Officer | Option exercise | 21,101 | — |
| 2025-03-31 | Vogensen Todd E. | Chief Financial Officer | Option exercise | 24,116 | — |
| 2025-03-31 | Vogensen Todd E. | Chief Financial Officer | Tax withholding | 6,970 | $0.76 |
| 2025-03-31 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | Option exercise | 16,881 | — |
| 2025-03-31 | DeMartini Robert | Chief Executive Officer | Option exercise | 80,386 | — |
| 2025-03-31 | DeMartini Robert | Chief Executive Officer | Tax withholding | 23,232 | $0.76 |
| 2025-03-31 | KERBY JEFFERY SCOTT | Chief of Owned Retail | Option exercise | 13,585 | — |
| 2025-03-31 | KERBY JEFFERY SCOTT | Chief of Owned Retail | Tax withholding | 4,647 | $0.76 |
| 2025-03-25 | DeMartini Robert | Chief Executive Officer | Option exercise | 166,667 | — |
| 2025-03-25 | DeMartini Robert | Chief Executive Officer | Tax withholding | 48,167 | $0.79 |
| 2025-03-14 | McDermott Tricia | Chief Legal Officer | Option exercise | 36,008 | — |
| 2025-03-14 | McDermott Tricia | Chief Legal Officer | Tax withholding | 10,176 | $0.90 |
Recent SEC filings
Official company reports and insider transaction filings. Form 4 reports a transaction; it does not by itself explain why it happened.
Source: SEC EDGAR submissions · updated 2026-10-22 00:34 UTC
| Filed | Form | Report period | Official filing |
|---|---|---|---|
| 2026-10-05 | 8-K | 2026-09-30 | View on SEC.gov → |
| 2026-08-11 | 10-Q | 2026-06-30 | View on SEC.gov → |
| 2026-08-10 | 8-K | 2026-08-10 | View on SEC.gov → |
| 2026-07-22 | 8-K | 2026-07-20 | View on SEC.gov → |
| 2026-07-16 | 8-K | 2026-07-16 | View on SEC.gov → |
| 2026-07-07 | 8-K | 2026-07-02 | View on SEC.gov → |
| 2026-06-10 | 8-K | 2026-06-09 | View on SEC.gov → |
| 2026-06-05 | 8-K | 2026-06-01 | View on SEC.gov → |
| 2026-05-11 | 8-K | 2026-05-05 | View on SEC.gov → |
| 2026-05-06 | 4 | 2026-05-04 | View on SEC.gov → |
| 2026-04-28 | 10-Q | 2026-03-31 | View on SEC.gov → |
| 2026-04-28 | 8-K | 2026-04-24 | View on SEC.gov → |
Recent news
Headlines about PRPL (Purple Innovation, Inc.). Links open the publisher — we don’t host full articles.
-
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No headlines in this category right now — try “All”.