PRPL · Purple Innovation, Inc.

NASDAQ NMS - GLOBAL MARKET - BOATS Real Time Price • USD

Purple Innovation Inc (PRPL)

NASDAQ NMS - GLOBAL MARKET Consumer products
Move probability → Options chain →
$2.48 +0.13 (+5.53%)
● At close: October 20 at 4:00:00 PM EDT
DAY'S RANGE $2.48
$2.33 $2.48
52-WEEK RANGE $2.48
$1.83 $22.75

What's happening

Deterministic template sentences filled in from the same sourced figures shown elsewhere on this page -- not an AI-written summary, no live model call.

Key Statistics

Market Cap$10.2M
P/E (TTM1)—
EPS2 (TTM)$-11.24
Div Yield—
Beta31.46
Volume535
Open2.38
Prev Close2.35
Bid / Ask1.72 / 0.00
Next Earnings 2026-11-10

Analyst Recommendations

Strong buy 2 Buy 4 Hold 3 Sell 0 Strong sell 0

Aggregate ratings for 2026-10-01 (9 analysts polled by Finnhub) — consensus count.

Performance Overview (Trailing returns vs S&P 500 benchmark)

YTD RETURN
PRPL -86.04%
vs S&P 500 -98.81%
1-YEAR RETURN
PRPL -88.81%
vs S&P 500 -103.37%
6-MONTH RETURN
PRPL -84.70%
3-MONTH RETURN
PRPL -62.92%

Valuation Measures & Ratios

Enterprise Value4$113.9M
Forward P/E5—
PEG Ratio6—
Price / Sales (TTM1)0.02
Price / Book761.26
EV4 / Revenue0.25
EV4 / EBITDA4.91
Profit Margin-10.74%
Operating Margin-7.81%
Return on Equity (ROE8)-230.61%
Return on Assets (ROA9)-17.17%
Avg Volume (3M)31,210
Quarterly history (5 periods)
Measure Jun '26Mar '26Sep '25Jun '25Mar '25
Market cap $1.3M $61.1M — $2.6M $65.9M
P/E -0.02 -0.78 — -0.03 -0.61
Price/Sales 0.00 0.14 — 0.01 0.14
Price/Book -0.02 -1.02 — -0.17 49.19
EV/Revenue -0.05 0.09 — 0.14 0.25
EV/EBITDA 0.92 -1.08 — — —
ROE 98.54% 130.97% — 483.94% -8101.12%
ROA -23.76% -28.95% — -24.91% -36.95%

Trailing-twelve-month ratios computed from SEC EDGAR quarterly figures and historical daily close prices (Alpaca). Diluted shares are derived from Net income ÷ EPS (diluted) for each quarter, not separately reported. Forward P/E/PEG unavailable (no free data source).

Glossary — what these abbreviations mean
1. TTM
Trailing twelve months — the sum of the last four reported quarters, not a calendar year or the single latest quarter.
2. EPS
Earnings per share — net income divided by diluted shares outstanding.
3. Beta
A stock's historical volatility relative to the overall market. Above 1 means it has moved more than the market; below 1, less.
4. EV (Enterprise Value)
Market cap plus total debt minus cash — roughly what it would cost to buy the whole company, debt included.
5. Forward P/E
Price divided by analysts' estimated earnings for the next 12 months, instead of trailing actual earnings.
6. PEG Ratio
P/E divided by expected earnings growth rate. A lower number can indicate a stock is cheap relative to how fast it's expected to grow.
7. Price / Book
Share price divided by book value (assets minus liabilities) per share.
8. ROE
Return on equity — net income divided by shareholders' equity, a measure of how efficiently a company turns equity into profit.
9. ROA
Return on assets — net income divided by total assets, a measure of how efficiently a company turns assets into profit.
10. MRQ
Most recent quarter — the single latest reported period, as opposed to TTM. The Financials section's "Quarterly" view below shows MRQ-style figures.
11. YoY
Year over year — percent change versus the same period one year earlier, used for growth figures like those on Compare cards and the Screener.

Short Interest

Shares Short150,784
Change from Prior Settlement+32.62%
% of Float—
Days to Cover (Short Ratio)2.11

Source: FINRA Rule 4560 consolidated short interest, settlement date 2026-09-30. Reported bi-monthly with a reporting lag — not real-time.

Quotes and the 1-day extended-hours chart: Yahoo Finance. Longer historical charts: Alpaca (IEX feed) — real-time but IEX-only volume (~2.5% of consolidated market volume). Fundamentals + earnings: Finnhub.

Price history

Events

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Technical signal summary

Calculating from the latest year of daily price history…

Calculating…
Show Technical Analysis Breakdown ▾ 10 Indicators

Not investment advice — read several signals together.

Indicators None active

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Starter sets
Trend
Oscillators
Volume/volatility
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History limited by data provider; markers are heuristics, not signals.

Peer and sector context

No reviewed peer group is available for this symbol.

Balanced evidence

A deterministic summary of sourced facts—not an AI verdict.

Potential strengths

  • Latest SEC filing is Form 8-K, filed 2026-10-05; review it for current changes and risks. SEC EDGAR ↗

Potential concerns

Rule-based facts only; absence from either side is not evidence, and this is not a recommendation.

Financials

Income statement

Line item Jun '26Mar '26Sep '25Jun '25Mar '25Sep '24Jun '24Mar '24
Revenue $98.3M $95.7M $118.8M $105.1M $104.2M $118.6M $120.3M $120.0M
Gross profit $44.4M $35.2M $50.9M $42.5M $41.0M $35.2M $48.9M $41.7M
Operating income -$4.2M -$16.8M -$12.1M -$14.2M -$14.5M -$46.8M -$14.5M -$23.1M
Net income -$3.2M -$30.5M -$11.7M -$17.3M -$19.1M -$39.2M $27.0K -$50.2M
EPS (diluted) $-0.74 $-0.28 $0.11 $-4.01 $-0.18 $0.36 $0.00 $0.47
EPS (basic) $-0.74 $-0.28 $0.11 $-4.01 $-0.18 $0.36 $0.00 $0.47

Balance sheet

Line item Jun '26Mar '26Dec '25Sep '25Jun '25Mar '25Dec '24Sep '24
Total assets $264.5M $272.0M $296.3M $302.1M $303.8M $293.8M $307.8M $309.3M
Total liabilities $328.3M $332.1M $325.9M $329.0M $319.4M $292.4M $287.6M $281.3M
Stockholders' equity -$63.8M -$60.1M -$29.7M -$26.9M -$15.6M $1.3M $20.2M $28.0M
Total current assets $114.5M $115.6M $136.7M $136.4M $125.9M $113.4M $126.4M $123.2M
Total current liabilities $219.7M $93.2M $101.5M $97.1M $84.4M $83.6M $101.0M $94.5M
Cash & equivalents $23.3M $25.0M $24.3M $32.4M $34.2M $21.6M $29.0M $23.4M

Cash flow

Line item Jun '26Mar '26Dec '25Sep '25Jun '25Mar '25Dec '24Sep '24
Operating cash flow $647.0K $3.0M -$5.8M -$968.0K -$4.0M -$23.1M $6.8M $1.1M
Investing cash flow -$2.3M -$2.0M -$2.2M -$922.0K -$3.0M -$2.1M -$1.1M -$1.1M
Financing cash flow $0 -$346.0K $0 $0 $19.6M $17.8M $0 $0
Free cash flow -$1.3M $1.4M -$7.8M -$1.8M -$7.0M -$25.3M $5.7M $101.0K
Capital expenditures $1.9M $1.6M $2.0M $854.0K $3.0M $2.2M $1.1M $1.0M
Depreciation & amortization $4.5M $4.4M $4.4M $9.8M $4.8M $5.0M $7.9M $14.6M

Source: SEC EDGAR XBRL filings (10-Q/10-K), as originally tagged by the company. Quarterly cash flow is reconstructed by de-cumulating fiscal-year-to-date figures (how cash flow is tagged in 10-Qs); other quarterly lines are reported directly.

Institutional holders

SEC Form 13F filers holding PRPL as of the latest reported quarter. 13F only covers investment managers with $100M+ in assets — this is not a complete ownership picture, and does not include insiders (see Recent SEC filings below) or non-13F-eligible holders.

Institutional ownership is not available for this symbol right now.

Insider activity

Directors, officers, and 10%+ owners' reported transactions from SEC Form 4. A filing reports a transaction; it does not by itself explain why it happened.

Source: SEC EDGAR Form 4 filings · checked 25 most recent filings · covers 2025-03-14 to 2026-05-04

Recent transactions

  • Insiders have net bought 60,000 shares over the last 182 days, across 1 purchase and 0 sales.
  • Most recent: Lucian Robert Gerard (Chief Financial Officer) — Open market purchase of 60,000 shares on 2026-05-04.

Deterministic template sentences filled in from the SEC Form 4 figures in the tables below -- not an AI-written summary, no live model call.

Insider purchases & sales, last 6 months

Purchases (open market)60,000 sh(1 txns)
Sales (open market)0 sh(0 txns)
Net Shares+60,000

Counts only open-market purchases (code P) and sales (code S) — grants, option exercises, tax withholding, and gifts are excluded since they aren't a market buy/sell decision.

Insider roster

NameTitleMost Recent TransactionDateShares
Lucian Robert GerardChief Financial OfficerOpen market purchase2026-05-0460,000
Ulrich George TurnerPrincipal Accounting OfficerOption exercise2026-03-316,576
HUTCHINGS JEFFREY LAYNEChief Innovation OfficerOption exercise2026-03-3116,881
HAYNOR ERIC SCOTTChief Operating OfficerOption exercise2026-03-3121,101
KERBY JEFFERY SCOTTChief of Owned RetailOption exercise2026-03-3113,585
Vogensen Todd E.Chief Financial OfficerOption exercise2026-03-3124,116
DeMartini RobertChief Executive OfficerOption exercise2026-03-3180,386
Roddy JackChief People OfficerOption exercise2025-03-3116,881
McDermott TriciaChief Legal OfficerOption exercise2025-03-1436,008

Recent transactions

DateInsiderTitleTransactionSharesPrice
2026-05-04Lucian Robert GerardChief Financial OfficerOpen market purchase 60,000$0.49
2026-03-31Ulrich George TurnerPrincipal Accounting OfficerOption exercise 6,576—
2026-03-31HUTCHINGS JEFFREY LAYNEChief Innovation OfficerOption exercise 16,881—
2026-03-31HAYNOR ERIC SCOTTChief Operating OfficerOption exercise 21,101—
2026-03-31KERBY JEFFERY SCOTTChief of Owned RetailOption exercise 13,585—
2026-03-31KERBY JEFFERY SCOTTChief of Owned RetailTax withholding 3,920$0.66
2026-03-31Vogensen Todd E.Chief Financial OfficerOption exercise 24,116—
2026-03-31Vogensen Todd E.Chief Financial OfficerTax withholding 7,079$0.66
2026-03-31DeMartini RobertChief Executive OfficerOption exercise 80,386—
2026-03-31DeMartini RobertChief Executive OfficerTax withholding 23,192$0.66
2026-03-15DeMartini RobertChief Executive OfficerOption exercise 56,529—
2026-03-15DeMartini RobertChief Executive OfficerTax withholding 16,309$0.71
2026-03-15HAYNOR ERIC SCOTTChief Operating OfficerOption exercise 14,097—
2026-03-15KERBY JEFFERY SCOTTChief of Owned RetailOption exercise 9,186—
2026-03-15KERBY JEFFERY SCOTTChief of Owned RetailTax withholding 2,651$0.71
2026-03-15Ulrich George TurnerPrincipal Accounting OfficerOption exercise 6,292—
2026-03-15HUTCHINGS JEFFREY LAYNEChief Innovation OfficerOption exercise 11,235—
2026-03-14Vogensen Todd E.Chief Financial OfficerOption exercise 43,210—
2026-03-14Vogensen Todd E.Chief Financial OfficerTax withholding 12,683$0.71
2025-06-06HAYNOR ERIC SCOTTChief Operating OfficerOption exercise 12,572—
2025-05-12HUTCHINGS JEFFREY LAYNEChief Innovation OfficerOption exercise 9,827—
2025-03-31Ulrich George TurnerPrincipal Accounting OfficerOption exercise 6,576—
2025-03-31Ulrich George TurnerPrincipal Accounting OfficerTax withholding 2,249$0.76
2025-03-31Roddy JackChief People OfficerOption exercise 16,881—
2025-03-31HAYNOR ERIC SCOTTChief Operating OfficerOption exercise 21,101—
2025-03-31Vogensen Todd E.Chief Financial OfficerOption exercise 24,116—
2025-03-31Vogensen Todd E.Chief Financial OfficerTax withholding 6,970$0.76
2025-03-31HUTCHINGS JEFFREY LAYNEChief Innovation OfficerOption exercise 16,881—
2025-03-31DeMartini RobertChief Executive OfficerOption exercise 80,386—
2025-03-31DeMartini RobertChief Executive OfficerTax withholding 23,232$0.76
2025-03-31KERBY JEFFERY SCOTTChief of Owned RetailOption exercise 13,585—
2025-03-31KERBY JEFFERY SCOTTChief of Owned RetailTax withholding 4,647$0.76
2025-03-25DeMartini RobertChief Executive OfficerOption exercise 166,667—
2025-03-25DeMartini RobertChief Executive OfficerTax withholding 48,167$0.79
2025-03-14McDermott TriciaChief Legal OfficerOption exercise 36,008—
2025-03-14McDermott TriciaChief Legal OfficerTax withholding 10,176$0.90

Recent SEC filings

Official company reports and insider transaction filings. Form 4 reports a transaction; it does not by itself explain why it happened.

Source: SEC EDGAR submissions · updated 2026-10-22 00:34 UTC

FiledFormReport periodOfficial filing
2026-10-058-K2026-09-30 View on SEC.gov →
2026-08-1110-Q2026-06-30 View on SEC.gov →
2026-08-108-K2026-08-10 View on SEC.gov →
2026-07-228-K2026-07-20 View on SEC.gov →
2026-07-168-K2026-07-16 View on SEC.gov →
2026-07-078-K2026-07-02 View on SEC.gov →
2026-06-108-K2026-06-09 View on SEC.gov →
2026-06-058-K2026-06-01 View on SEC.gov →
2026-05-118-K2026-05-05 View on SEC.gov →
2026-05-0642026-05-04 View on SEC.gov →
2026-04-2810-Q2026-03-31 View on SEC.gov →
2026-04-288-K2026-04-24 View on SEC.gov →

Headlines about PRPL (Purple Innovation, Inc.). Links open the publisher — we don’t host full articles.

SEC filings ↓

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