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AREB · AMERICAN REBEL HLDGS INC
NASDAQ NMS - GLOBAL MARKET - BOATS Real Time Price • USD
American Rebel Holdings Inc (AREB)
NASDAQ NMS - GLOBAL MARKET
Commercial Services & Supplies
$0.13
-0.03
(-19.27%)
● At close: May 12 at 4:00:00 PM EDT
DAY'S RANGE
$0.13
$0.12
$0.16
52-WEEK RANGE
$0.13
$0.03
$79.80
What's happening
- AREB is down 19.27% today, trading at $0.13. — Live quote
- It's trading within 3% of its 52-week low ($0.03). (Finnhub fundamentals)
- Volume today (40,901) is well below its 3-month average of 976,210. (Finnhub fundamentals)
- Reports earnings on 2026-11-09, 18 days away. (Finnhub earnings calendar)
Deterministic template sentences filled in from the same sourced figures shown elsewhere on this page -- not an AI-written summary, no live model call.
Key Statistics
Analyst Recommendations
Strong buy 2
Buy 4
Hold 1
Sell 0
Strong sell 0
Aggregate ratings for 2024-07-01 (7 analysts polled by Finnhub) — consensus count.
Performance Overview (Trailing returns vs S&P 500 benchmark)
YTD RETURN
AREB
-99.51%
vs S&P 500
-113.00%
1-YEAR RETURN
AREB
-94.00%
vs S&P 500
-94.70%
6-MONTH RETURN
AREB
-53.77%
3-MONTH RETURN
AREB
-62.50%
Earnings Trends (Quarterly EPS Actual vs Estimate)
2026-04-26 (Q1 2026)
$-71.28
Est. $—
2025-07-26 (Q2 2025)
$-5.34
Est. $—
2023-10-26 (Q3 2023)
$-0.95
Est. $—
2022-10-26 (Q3 2022)
$-81000000.08
Est. $-2295000.00
MISS -3429.4%
Valuation Measures & Ratios
Enterprise Value4$17.0M
Forward P/E5—
PEG Ratio6—
Price / Sales (TTM1)0.26
Price / Book71.21
EV4 / Revenue2.09
EV4 / EBITDA—
Profit Margin-294.24%
Operating Margin-251.66%
Return on Equity (ROE8)-516.88%
Return on Assets (ROA9)-78.53%
Avg Volume (3M)976,210
Quarterly history (5 periods)
| Measure | Jun '26 | Mar '26 | Sep '25 | Jun '25 | Mar '25 |
|---|---|---|---|---|---|
| Market cap | $1.3M | $760 | $749.7M | $535.5K | $36.7K |
| P/E | -0.04 | -0.00 | -24.84 | -0.02 | -0.00 |
| Price/Sales | 0.15 | 0.00 | 78.34 | 0.05 | 0.00 |
| Price/Book | — | — | 221.91 | -0.17 | -0.00 |
| EV/Revenue | 1.82 | 1.61 | 80.27 | 0.63 | 0.35 |
| EV/EBITDA | -0.96 | -1.00 | -65.54 | — | — |
| ROE | — | — | -893.21% | 965.44% | 184.23% |
| ROA | -130.67% | -114.83% | -95.06% | -200.90% | -152.10% |
Trailing-twelve-month ratios computed from SEC EDGAR quarterly figures and historical daily close prices (Alpaca). Diluted shares are derived from Net income ÷ EPS (diluted) for each quarter, not separately reported. Forward P/E/PEG unavailable (no free data source).
Glossary — what these abbreviations mean
- 1. TTM
- Trailing twelve months — the sum of the last four reported quarters, not a calendar year or the single latest quarter.
- 2. EPS
- Earnings per share — net income divided by diluted shares outstanding.
- 3. Beta
- A stock's historical volatility relative to the overall market. Above 1 means it has moved more than the market; below 1, less.
- 4. EV (Enterprise Value)
- Market cap plus total debt minus cash — roughly what it would cost to buy the whole company, debt included.
- 5. Forward P/E
- Price divided by analysts' estimated earnings for the next 12 months, instead of trailing actual earnings.
- 6. PEG Ratio
- P/E divided by expected earnings growth rate. A lower number can indicate a stock is cheap relative to how fast it's expected to grow.
- 7. Price / Book
- Share price divided by book value (assets minus liabilities) per share.
- 8. ROE
- Return on equity — net income divided by shareholders' equity, a measure of how efficiently a company turns equity into profit.
- 9. ROA
- Return on assets — net income divided by total assets, a measure of how efficiently a company turns assets into profit.
- 10. MRQ
- Most recent quarter — the single latest reported period, as opposed to TTM. The Financials section's "Quarterly" view below shows MRQ-style figures.
- 11. YoY
- Year over year — percent change versus the same period one year earlier, used for growth figures like those on Compare cards and the Screener.
Short Interest
Shares Short34,529
Change from Prior Settlement-69.06%
% of Float—
Days to Cover (Short Ratio)1.00
Source: FINRA Rule 4560 consolidated short interest, settlement date 2026-09-30. Reported bi-monthly with a reporting lag — not real-time.
Quotes and the 1-day extended-hours chart: Yahoo Finance. Longer historical charts: Alpaca (IEX feed) — real-time but IEX-only volume (~2.5% of consolidated market volume). Fundamentals + earnings: Finnhub.
Price history
Events
Drag horizontally to zoom into a section; use Reset view to restore all observations.
Technical signal summary
Calculating from the latest year of daily price history…
Show Technical Analysis Breakdown ▾ 10 Indicators
Not investment advice — read several signals together.
Indicators None active
Loading chart…
History limited by data provider; markers are heuristics, not signals.
Peer and sector context
No reviewed peer group is available for this symbol.
Balanced evidence
A deterministic summary of sourced facts—not an AI verdict.
Potential strengths
- Latest SEC filing is Form 8-K, filed 2026-10-14; review it for current changes and risks. SEC EDGAR ↗
Potential concerns
- Revenue growth is -30.1% on the provider's reported measure. Finnhub fundamentals ↗
- Net profit margin is -294.2%. Finnhub fundamentals ↗
- Trailing 52-week price return is -94.0%. Finnhub market metrics ↗
Rule-based facts only; absence from either side is not evidence, and this is not a recommendation.
More on AREB
No accessible free API for these — links go to the source directly.
Financials
Fundamental trends
Visualized from the same SEC figures in the tables below.
Income statement
| Line item | Jun '26 | Mar '26 | Sep '25 | Jun '25 | Mar '25 | Sep '24 | Jun '24 | Mar '24 |
|---|---|---|---|---|---|---|---|---|
| Revenue | $2.0M | $2.0M | $1.9M | $2.8M | $2.5M | $2.3M | $3.3M | $4.0M |
| Gross profit | -$156.0K | -$394.0K | -$197.8K | -$31.4K | $289.1K | -$498.0K | $30.7K | $841.3K |
| Operating income | -$4.7M | -$4.1M | -$3.7M | -$4.2M | -$3.0M | -$1.0M | -$3.9M | -$2.3M |
| Net income | -$6.0M | -$6.9M | -$5.2M | -$18.1M | -$5.1M | -$1.7M | -$5.3M | -$2.7M |
| EPS (diluted) | $-0.59 | $-71.28 | $-32.44 | $-213385.21 | $-937997.93 | $-3032.24 | $-201.01 | $-27.47 |
| EPS (basic) | $-0.59 | $-71.28 | $-32.44 | $-213385.21 | $-937997.93 | $-3032.24 | $-201.01 | $-27.47 |
| Operating margin | -$238 | -$209 | -$196 | -$148 | -$118 | -$45 | -$121 | -$56 |
| Net margin | -$300 | -$345 | -$279 | -$638 | -$201 | -$75 | -$161 | -$67 |
Balance sheet
| Line item | Jun '26 | Mar '26 | Dec '25 | Sep '25 | Jun '25 | Mar '25 | Dec '24 | Sep '24 |
|---|---|---|---|---|---|---|---|---|
| Total assets | $27.7M | $30.7M | $31.8M | $31.7M | $15.0M | $9.7M | $10.0M | $8.9M |
| Total liabilities | $24.1M | $23.5M | $27.4M | $28.4M | $18.2M | $17.7M | $17.6M | $12.7M |
| Stockholders' equity | — | — | $4.4M | $3.4M | -$3.1M | -$8.0M | -$7.6M | -$3.8M |
| Total current assets | $3.6M | $5.5M | $5.6M | $9.0M | $11.6M | $6.2M | $6.3M | $7.4M |
| Total current liabilities | $23.0M | $22.2M | $26.0M | $26.7M | $16.3M | $15.6M | $15.3M | $12.2M |
| Cash & equivalents | $96.5K | $475.8K | $147.6K | $722.2K | $457.2K | $340.7K | $287.5K | $127.7K |
| Accounts receivable | $603.6K | $692.7K | $949.5K | $721.2K | $1.5M | — | $1.2M | — |
| Inventory | $1.8M | $2.4M | $2.8M | $3.6M | $3.6M | $4.2M | $4.6M | $5.3M |
| Marketable securities (non-current) | — | — | — | — | — | — | — | — |
| Property, plant & equipment | $14.1M | $14.2M | $14.3M | $14.3M | $268.6K | $253.2K | $274.2K | $285.7K |
| Goodwill | — | — | — | — | — | — | — | — |
| Intangible assets | $375.0K | $387.5K | $400.0K | $412.5K | $425.0K | $437.5K | $450.0K | $462.5K |
| Other non-current assets | $10.0M | $11.0M | $11.8M | $8.4M | $3.1M | $3.3M | $3.4M | $1.1M |
| Accounts payable | $4.8M | $4.0M | $3.5M | $3.3M | $3.0M | — | $3.2M | — |
| Deferred revenue (current) | $405.1K | $391.9K | $369.6K | $351.4K | $332.2K | — | $286.7K | — |
| Short-term debt | $14.6M | $15.3M | $19.6M | $19.2M | $6.9M | $4.6M | $4.9M | $4.4M |
| Long-term debt | — | — | — | — | — | — | — | — |
| Common stock & paid-in capital | $21.0K | $233 | $3 | $529 | $6.9K | $710 | $4 | $12.5K |
| Retained earnings | -$112.4M | -$106.4M | -$99.4M | -$93.5M | -$88.3M | -$70.1M | -$65.1M | -$57.2M |
Cash flow
| Line item | Jun '26 | Mar '26 | Dec '25 | Sep '25 | Jun '25 | Mar '25 | Dec '24 | Sep '24 |
|---|---|---|---|---|---|---|---|---|
| Operating cash flow | -$1.8M | -$1.0M | -$2.3M | -$1.6M | -$2.8M | -$546.5K | -$1.9M | -$1.4M |
| Investing cash flow | — | — | -$187.5K | -$99.7K | -$40.0K | -$2.3K | -$9.0K | $11.8K |
| Financing cash flow | $709.0K | $603.7K | $1.9M | -$25.7K | $7.6M | $601.9K | $2.1M | $1.1M |
| Free cash flow | — | — | -$2.5M | — | -$2.9M | -$548.7K | -$1.9M | — |
| Capital expenditures | — | — | $287.2K | — | $40.0K | $2.3K | $3.1K | — |
| Depreciation & amortization | $124.2K | $124.5K | $139.0K | $37.0K | -$56.2K | $129.1K | $130.0K | $54.8K |
| Share-based compensation | $62.5K | $62.5K | $367.2K | — | $164.1K | $164.1K | $656.2K | — |
| Change in accounts receivable | -$89.2K | -$256.8K | -$559.5K | — | $231.4K | $106.7K | -$1.5M | — |
| Change in inventory | -$600.8K | -$368.0K | -$799.8K | -$71.1K | -$577.1K | -$351.9K | -$765.5K | -$822.7K |
| Change in accounts payable | $993.3K | $2.0M | $2.2M | $1.1M | $2.1M | $1.9M | -$211.2K | $2.2M |
| Other financing activities | — | — | — | — | — | — | — | — |
Income statement
| Line item | Dec '25 | Dec '24 | Dec '23 | Dec '22 | Dec '21 |
|---|---|---|---|---|---|
| Revenue | $9.5M | $11.4M | $16.0M | $8.4M | $986.8K |
| Gross profit | -$197.8K | -$119.6K | $1.8M | $1.9M | $174.7K |
| Operating income | -$14.8M | -$12.2M | -$8.8M | -$5.1M | -$3.3M |
| Net income | -$34.3M | -$17.6M | -$9.7M | -$7.1M | -$6.1M |
| EPS (diluted) | $-63214.16 | $-12276404.46 | $-857.02 | $-23.90 | $-3.14 |
| EPS (basic) | $-63214.16 | $-12276404.46 | $-857.02 | $-23.90 | $-4.85 |
| Operating margin | -$155 | -$107 | -$55 | -$60 | -$336 |
| Net margin | -$360 | -$154 | -$61 | -$85 | -$618 |
Balance sheet
| Line item | Dec '25 | Dec '24 | Jan '24 | Dec '23 | Dec '22 |
|---|---|---|---|---|---|
| Total assets | $31.8M | $10.0M | — | $11.5M | $16.6M |
| Total liabilities | $27.4M | $17.6M | — | $7.5M | $5.2M |
| Stockholders' equity | $4.4M | -$7.6M | — | $4.1M | $7.7M |
| Total current assets | $5.6M | $6.3M | — | $9.4M | $9.9M |
| Total current liabilities | $26.0M | $15.3M | — | $6.9M | $4.2M |
| Cash & equivalents | $147.6K | $287.5K | — | $1.1M | $356.8K |
| Accounts receivable | $949.5K | $1.2M | $2.7M | — | — |
| Inventory | $2.8M | $4.6M | — | $5.6M | $7.7M |
| Marketable securities (non-current) | — | — | — | — | — |
| Property, plant & equipment | $14.3M | $274.2K | — | $360.5K | $456.5K |
| Goodwill | — | — | — | $2.0M | $4.2M |
| Intangible assets | $400.0K | $450.0K | — | $500.0K | — |
| Other non-current assets | $11.8M | $3.4M | — | $1.8M | $6.2M |
| Accounts payable | $3.5M | $3.2M | — | — | — |
| Deferred revenue (current) | $369.6K | $286.7K | — | — | — |
| Short-term debt | $19.6M | $4.9M | — | $1.9M | $602.6K |
| Long-term debt | — | — | — | — | — |
| Common stock & paid-in capital | $3 | $77 | — | $26 | $677 |
| Retained earnings | -$99.4M | -$65.1M | — | -$47.5M | -$34.1M |
Cash flow
| Line item | Dec '25 | Dec '24 | Dec '23 | Dec '22 | Dec '21 |
|---|---|---|---|---|---|
| Operating cash flow | -$7.2M | -$7.0M | -$7.0M | -$6.8M | -$847.8K |
| Investing cash flow | -$329.4K | -$3.1K | -$331.3K | -$10.3M | — |
| Financing cash flow | $10.0M | $6.2M | $8.2M | $17.4M | $804.6K |
| Free cash flow | -$7.6M | -$7.0M | -$7.0M | -$6.8M | — |
| Capital expenditures | $329.4K | $3.1K | $6.3K | $20.9K | — |
| Depreciation & amortization | $248.9K | $239.8K | $104.2K | $50.1K | — |
| Share-based compensation | $531.3K | $656.2K | — | — | — |
| Change in accounts receivable | -$221.4K | -$1.5M | — | — | — |
| Change in inventory | -$1.8M | -$1.0M | -$1.4M | $2.3M | $4.1K |
| Change in accounts payable | $7.3M | $2.4M | -$217.1K | — | — |
| Other financing activities | — | — | — | — | — |
Source: SEC EDGAR XBRL filings (10-Q/10-K), as originally tagged by the company. Quarterly cash flow is reconstructed by de-cumulating fiscal-year-to-date figures (how cash flow is tagged in 10-Qs); other quarterly lines are reported directly.
Institutional holders
SEC Form 13F filers holding AREB as of the latest reported quarter. 13F only covers investment managers with $100M+ in assets — this is not a complete ownership picture, and does not include insiders (see Recent SEC filings below) or non-13F-eligible holders.
Institutional ownership is not available for this symbol right now.
Insider activity
Directors, officers, and 10%+ owners' reported transactions from SEC Form 4. A filing reports a transaction; it does not by itself explain why it happened.
Source: SEC EDGAR Form 4 filings · checked 15 most recent filings · covers 2025-02-10 to 2025-09-30
Recent transactions
- Most recent: Ross Charles Andrew JR (CEO) — Open market sale of 175,000 shares on 2025-09-30.
Deterministic template sentences filled in from the SEC Form 4 figures in the tables below -- not an AI-written summary, no live model call.
Insider purchases & sales, last 6 months
Purchases (open market)0 sh(0 txns)
Sales (open market)0 sh(0 txns)
Net Shares+0
Counts only open-market purchases (code P) and sales (code S) — grants, option exercises, tax withholding, and gifts are excluded since they aren't a market buy/sell decision.
Insider roster
| Name | Title | Most Recent Transaction | Date | Shares |
|---|---|---|---|---|
| Ross Charles Andrew JR | CEO | Open market sale | 2025-09-30 | 175,000 |
| LAMBRECHT COREY ALLEN | President, COO | Open market sale | 2025-09-30 | 165,049 |
| HRT FINANCIAL LP | 10% owner | Open market sale | 2025-04-07 | 181,652 |
| Kingdom Building, Inc. | 10% owner | Derivative conversion | 2025-02-10 | 10,651 |
Recent transactions
| Date | Insider | Title | Transaction | Shares | Price |
|---|---|---|---|---|---|
| 2025-09-30 | Ross Charles Andrew JR | CEO | Open market sale | 175,000 | $0.94 |
| 2025-09-30 | LAMBRECHT COREY ALLEN | President, COO | Open market sale | 165,049 | $0.97 |
| 2025-09-25 | LAMBRECHT COREY ALLEN | President, COO | Derivative conversion | 350 | $0.00 |
| 2025-09-25 | LAMBRECHT COREY ALLEN | President, COO | Option exercise | 175,000 | $0.00 |
| 2025-09-25 | Ross Charles Andrew JR | CEO | Derivative conversion | 350 | $0.00 |
| 2025-09-25 | Ross Charles Andrew JR | CEO | Option exercise | 175,000 | $0.00 |
| 2025-09-25 | Ross Charles Andrew JR | CEO | Open market sale | 175,000 | $1.04 |
| 2025-09-23 | LAMBRECHT COREY ALLEN | President, COO | Open market sale | 175,000 | $202387.42 |
| 2025-08-01 | Ross Charles Andrew JR | CEO | Disposition to issuer | 350 | $0.00 |
| 2025-08-01 | Ross Charles Andrew JR | CEO | Grant / award | 175,000 | $0.00 |
| 2025-08-01 | LAMBRECHT COREY ALLEN | President, COO | Disposition to issuer | 350 | $0.00 |
| 2025-08-01 | LAMBRECHT COREY ALLEN | President, COO | Grant / award | 175,000 | $0.00 |
| 2025-04-07 | HRT FINANCIAL LP | 10% owner | Open market sale | 181,652 | $13.31 |
| 2025-04-04 | HRT FINANCIAL LP | 10% owner | Open market purchase | 230,223 | $12.06 |
| 2025-02-10 | Kingdom Building, Inc. | 10% owner | Derivative conversion | 10,651 | — |
| 2025-02-10 | Kingdom Building, Inc. | 10% owner | Derivative conversion | 7,000 | — |
Recent SEC filings
Official company reports and insider transaction filings. Form 4 reports a transaction; it does not by itself explain why it happened.
Source: SEC EDGAR submissions · updated 2026-10-21 23:00 UTC
| Filed | Form | Report period | Official filing |
|---|---|---|---|
| 2026-10-14 | 8-K | 2026-09-21 | View on SEC.gov → |
| 2026-09-28 | 4 | 2026-09-22 | View on SEC.gov → |
| 2026-09-17 | 8-K | 2026-09-09 | View on SEC.gov → |
| 2026-09-14 | 4 | 2026-09-09 | View on SEC.gov → |
| 2026-09-09 | 8-K | 2026-09-01 | View on SEC.gov → |
| 2026-08-31 | 8-K | 2026-08-18 | View on SEC.gov → |
| 2026-08-10 | 10-Q | 2026-06-30 | View on SEC.gov → |
| 2026-08-07 | 8-K | 2026-07-31 | View on SEC.gov → |
| 2026-08-04 | 8-K | 2026-07-21 | View on SEC.gov → |
| 2026-07-21 | 8-K | 2026-06-25 | View on SEC.gov → |
| 2026-07-02 | 8-K | 2026-06-18 | View on SEC.gov → |
| 2026-06-18 | 8-K | 2026-06-12 | View on SEC.gov → |
Recent news
Headlines about AREB (AMERICAN REBEL HLDGS INC). Links open the publisher — we don’t host full articles.
-
Why Did AREB Stock Crash 60% In Pre-Market Today?
Stocktwits · 2026-10-19 -
AREB/ABF-mediated transcriptional regulatory network for salt stress response in Dendrobium officinale
Bioengineer.org · 2026-10-18 -
TSR's Matt Hagan Holds 2026 NHRA Points Lead Post Semi-Final Run at St. Louis in American Rebel Light Beer Funny Car with Three Races Left in Championship Chase
Yahoo Finance · 2026-10-06 -
2026 Regular-Season Champion Matt Hagan Carries NHRA Points Lead into St. Louis in American Rebel Light Beer Funny Car
Yahoo Finance · 2026-10-02 -
Champion Safe and Eastern Security Safe Go Big at The Big E With Major New England Safe Showcase
Yahoo Finance · 2026-09-25 -
Fly Rebel Fly: American Rebel Light Beer Welcomes NFL Philadelphia Eagles Fans to Nashville for a Two-Day Music City Pregame Celebration
Yahoo Finance · 2026-09-19 -
Four-Time World Champion and True "American Rebel" Matt Hagan Carries the No. 1 Seed into the Countdown as TSR's Championship Chase Takes Center Stage This Weekend
Yahoo Finance · 2026-09-18 -
Fly Rebel Fly - And Win: American Rebel Light Beer Makes Winning NFL Regular-Season Debut at Lincoln Financial Field as The Philadelphia Eagles Start The Season 1-0
Yahoo Finance · 2026-09-16
No headlines in this category right now — try “All”.